• Length: 2-3/4" (70mm)
• Weight: 1/2oz (13.2g)
• Class: Floating
• Belly: #4
• Hook Tail:#4
• Line: 8-10 lbs

With the help of Lucky Craft pro staff member Kelly Jordon, Lucky Craft has designed a new topwater lure – the Kelly J. Bream imitation topwaters have been the latest trend in bass fishing, and Lucky Craft has the new secret weapon. During the post spawn, bass feed heavily on shallow-water baitfish. Even into the summer months, as long as the baitfish are in shallow water, big female bass will stay around to eat them.
With its deep profile, the Kelly J realistically resembles a baitfish, and according to Jordon, it’s like throwing live bait. With a prop on the front and one on the back, the Kelly J makes a flicking noise as if it were an aggravating baitfish, and the bass can’t resist.

Kelly Jordon’s idea for the a new Lucky Craft topwater goes back to childhood, when he used to fish with a Bagley Small Fry, which imitated baitfish such as shad, bream or baby bass.
“There have been a lot of topwater lures that have come along and resembled specific baitfish,” Jordon said. “I wanted to work with Lucky Craft to create a new, realistic topwater like that, but with some key differences.”
The Kelly J has unique characteristics such as its deep profile and props on both the front and back. When fished with short jerks, the props work together to throw water. When simply reeled in, it works much like a buzz bait, according to Jordon.
“With the deep profile and the way the bait sits in the water, it really resembles the profile of any small baitfish, especially bream,” Jordon said. “It will throw water and make a lot of commotion on the top without having to move it very far.”
According to the Texas resident, there are several ways to work this topwater bait, but the best is to throw it out, let it pause and give it a couple quick twitches to make sure the props turn and throw water. The goal isn’t to move the bait far – maybe 6 to 12 inches at a time.