Live LVR series has a compact body, but named as “Super Sinking Lipless Crank bait”. It is designed to perform like any other Live Series with its live body and feather hook. It also gives you a wide and dynamic action in Clear Water. Range is 9-10 feet and it has its capability of performing “Lift & Fall”, “fast retrieve, stop and go”, and other actions. This Live LVR Series is the next generation of Pro Tune Series.

Lucky Craft Launches Versatile New Live LVR

New Search Lure Adds Live Action to LVR Lipless Crankbait Series

COSTA MESA, Calif. (Nov. 11, 2005) – Lucky Craft today announced its launch of the new Live LVR, a live-action version of its extremely popular LVR Series of lipless crankbaits.

The new Live LVR is 2 3/4 inches long and weighs 3/5 of an ounce. Depending upon line size, it will run approximately four to six-feet deep, placing it between the current LVR D-7 and D-10 Lucky Craft lipless crankbaits. As with all Lucky Craft lures, its versatility and durability will be a signature of the new Live LVR.

This new Live LVR Series will be available exclusively from Cabela’s, 1-800-237-4444 or http://www.cabelas.com/luckycraft

The Live LVR will come in five bleeding hook-and-body colors, each offering a red spot under the body and two No. 4 red trebles. The rear hook comes standard as a feather treble.

The Live LVR will be available in the following colors:

Bloody Aurora Black (Cabela’s Exclusive)
Bloody Original Tennessee Shad (Cabela’s Exclusive)
Bloody Ghost Minnow (Cabela’s Exclusive)
Bloody Chartreuse Shad (Cabela’s Exclusive)
Bloody Table Rock Shad (Cabela’s Exclusive)

Media Contact Information:
Doug Cox
Cox Marketing Group
704-799-2114 office