|
<%= FNT_PRODUCT_TITLE %>Press Release<%= FNT_TITLE_END %>
<%= FNT_PRODUCT_TITLE %>FOR IMMEDIATE RELEASE<%= FNT_TITLE_END %>
<%= FNT_PRODUCT_TITLE %>LUCKY CRAFT LAUNCHES ITS NEW B2B TRANSACTIONAL WEBSITE<%= FNT_TITLE_END %>
<%= FNT_PRODUCT_TITLE %>COSTA MESA, Calif. (April 2001) <%= FNT_TITLE_END %>
<%= FNT_CONTENT %>Targeting the $30 billion dollar bass fishing industry, Lucky Craft announced today
the launch of its new transactional business-to-business website - luckycraft.com. Dealers will now be able to
purchase Lucky Craft lures more quickly and efficiently, reducing labor and inventory costs.
Luckycraft.com has created a business-to-business digital marketplace, through which its existing quickly growing customer base will have
immediate access to place orders for the companys extensive line of quality lures. Campaigns, intended to bring both new and existing dealers
online, include free shipping for orders over $500 and one free lure, the Sammy 65 with every initial order.
Insert Quote
Development efforts have utilized the latest technologies, including Microsoft Corporations .NET Platform. The Microsoft .NET Enterprise Servers
(Windows 2000 Advanced Server, Commerce Server 2000 and SQL Server 2000) have allowed Lucky Craft to quickly build, deploy, and manage a scalable,
integrated web-based solution.
Lucky Craft has also utilized the shipping and tracking features of UPS's Online Toolset. Shipping features provide real-time quotes, giving
dealers the flexibility to choose the service and rate that best fits their business needs. Also provided are shipment tracking capabilities,
specifically the ability to track shipments by order number directly through personal accounts.
About Lucky Craft Based in Costa Mesa, Calif., Lucky Craft is dedicated to producing lures with the finest materials, manufacturing methods and
quality-control standards. Anyone who takes a Lucky Craft lure in hand, places it on the line and catches a fish will immediately see the quality
thats apparent in the product. For additional information on Lucky Craft, please access the website at www.luckycraft.com.<%= FNT_END %>
|