The following table lists the reports included with Commerce Server that you use to analyze the effectiveness of a campaign item.
| Report | Description |
| Campaign Item Summary | Review a summary of campaign activity on your site. This report displays information such as the number and percentage of clicks and the number of ad requests remaining. |
| Ad Reach and Frequency per Day | Analyze the behavior of daily unique users who interact with your campaign. Use this report to understand the interaction of daily unique users with your campaigns. |
| Ad Reach and Frequency per Campaign Item | Analyze the interaction of unique users with your campaign items. This report displays the behavior of unique users who interact with your campaign items for all time. |
| Ad Reach and Frequency per Campaign | Analyze the interaction of unique users with your campaigns. This report displays the behavior of unique users who interact with your campaign for all time. |
| Campaign Event Summary | Analyze the effectiveness of campaigns on your site. This report displays a summary of campaign activity on your site. |
| Ad Placement | Analyze where in your site ads are most effective. This report displays a summary of the activity of campaigns by location on your site. |