Creating a Direct Mail Campaign

Direct mail campaigns are a way to get users to view your ads. A direct mail campaign can be targeted toward specific users by using mailing lists that reside in List Manager. You can use these lists to run direct mail jobs in order to target ads to your users more successfully.

In this lab, you will create a direct mail campaign using the UserProperties list that you exported to List Manager from the static report in the previous lab.

To create a Direct Mail campaign

1. In Campaigns, click Campaign Manager.
   
   
2. In the Campaign Manager screen, double-click Lucerne Publishing, and then select the Bill's Books campaign.
   
   
3. Click on the toolbar, and then select New Direct Mail Campaign from the drop-down list.
   
   
4. In the Direct Mail Properties screen, in the Direct Mail Item section, do the following:

   Use this	To do this
   Direct mail name	Type TargetedMail.
   From address	Type WebMaster@BooksGalore.
   Message subject	Type Great news for our customers.
   Message Body	Type http://www.Microsoft.com.
   Mailing list	Select UserProperties from the drop-down list.
   Personalization	Clear the Yes check box.
   Mail Format	Select MHTML from the drop-down list.

   
   
5. In the Mail Schedule section, do the following:

   Use this	To do this
   Start Date	Type today's date.
   Start Time	Select the next full hour after the current hour. For example, if it is 11:45am, select 1200.
   Mailing Interval	Verify that One time only is displayed.

   
   
6. In the Text section, in the Test list box, select UserProperties from the drop-down list.
   
   
7. Click Send Test Mail.
   
   
8. In the Message box, click OK.
   
   
9. To save the direct mail campaign and return to the Campaign Manager screen, click on the toolbar.

The direct mail campaign is added to the Campaign Manager.

Site Verification Steps

To verify the test mail was sent

• Navigate to the DML_drop directory on your local computer. In Windows Explorer, go to <drive letter:>\Program Files\Microsoft Commerce Server\DML_drop.

The .eml file containing the direct mail message is displayed.

To view the test mail

1. Double-click the .eml file.
   
   
2. Verify the following:

   This	Contains this
   From:	WebMaster@BooksGalore.com
   To:	<your e-mail address>
   Subject:	Great news for our customers
   Message body	Home page for Microsoft.com

   
   

Note

• To verify that the scheduled mail was sent, repeat steps 1 through 3 at the starting time you specified.