You use the Users modules to manage profile definitions, user and organization profiles, and site terms. For example, you can use site terms to limit the colors users can choose from when choosing their favorite color. You can define where user profile data is stored when it is collected, and what user profile data is exported to the Data Warehouse. You can add properties to the User object profile definition that will collect data you can use to distinguish which users you want to deliver targeted ads or discounts to.
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