Perfect for reaching a little deeper in the water column, the Lucky Craft Lightning Pointer 110DD Jerkbait is fitted with a longer bill and perfect for fishing offshore, deeper points, and steep breaks where fish are holding in deeper water. Molded with a tapered tail design and a special brass weighting system, the Lightning Pointer 110DD Jerkbait casts like a bullet to achieve maximum running depth and produces an erratic darting motion to mimic a wounded baitfish. At the beginning of each retrieve, it also creates a side-to-side wobbling motion just like a real baitfish trying to swim away from predators. Once paused, the Lightning Pointer 110DD Jerkbait will suspend in a neutral position, which allows anglers to pause the bait in the middle of the water column and tempt wary or lethargic fish to bite. Armed with three razor-sharp treble hooks and available in a multiple fish catching colors, the Lucky Craft Lightning Pointer 110DD Jerkbait expands the depth range of your jerkbait fishing.

The Sinking Series is designed specifically for fishing with Forward Facing Sonar. The tungsten ball is used to cast quickly to the distance where bass are located, and the Sinking Ratio is set higher to reach the target depth faster. When you find a bass on the Sonar, cast quickly, let it sink quickly, and let the lure pass in front of the bass as many times as possible. This is the best way to catch fish and win tournaments. The Lightning Pointer 110DDS is most effective when using Sonar to catch bass staging in break areas in the pre-spawn season.