Changing Between Campaign Goaling and Advertising Item Goaling

Campaigns are scheduled using campaign goaling. You can schedule at the campaign level or advertising item level. In a campaign, weight applies to ads that are goaled at the campaign level. For house ads the weight is relative to all other house ads for all customers and all campaigns. For paid ads, the weight is relative to other paid ads in the same campaign. After you schedule a campaign, you can change between campaign goaling and advertising item goaling, which determines how the weights for the ads will be calculated.

The following describes three scenarios for goaling paid ads. In the first scenario, the customer orders two ads goaled at the campaign level. In the second scenario, the customer wants to add requests for the first of the two ads, and so switches to advertising item goaling. In the third scenario, the customer wants the first ad displayed at a three-to-one rate over the second, and so switches back to campaign-level goaling.

Caution

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