About Campaigns

You use the Campaigns modules to create and schedule marketing campaigns and deliver targeted content for Web sites. Commerce Server provides several different delivery mechanisms for your online campaigns. For example, you can create campaigns for advertisements, discounts, and direct mail. You can also analyze your campaigns giving you the ability to make decisions about pricing, targeting content, and other aspects of your business. After you analyze your user data, you can update your site to better target your users.

The Campaigns modules are designed so you can work with your customers to maximize the effect of ads, discounts, and direct mail. With Campaigns, you can:

• Target ads or discounts to users of a specific profile. You set up a user profile using the Profile Designer module, and then integrate it into a campaign. For each individual ad page, you can specify whether the profile for the user browsing that page should be considered for targeted content, or ignored.
  
  
• Run campaigns for customers who compete within the same industry. The competing ads are never shown on the same page.
  
  
• Charge your customers based on the number of ad requests they want their ads to receive.

This section contains:

• Campaign Structure
  
  
• Campaign Goaling
  
  
• Reference Tables
  
  
• Ads
  
  
• Discounts
  
  
• Direct Mail
  
  
• User Lists and Mailing Lists
  
  
• Targeting and Personalization
  
  
• Campaign Effectiveness