Personalizing a Direct Mail Message

You can personalize e-mail messages to users by using an Active Server Page (ASP) that has been designed for personalization. For example, you could include the first name of the user in a personal greeting. Special text can be added to the ASP page for delivery. If personalization is not specified, the direct mail message is delivered as a plain HTML page.

To personalize a direct mail message

1. In Campaigns, click Campaign Manager.
   
   
2. In the Campaign Manager screen, select the direct mail campaign you want to personalize and click on the toolbar.
   
   
3. In the Campaign Manager <Customer> <Campaign> <Direct Mail Item> (direct mail ID: <number>) screen, do the following:

   Use this	To do this
   File path or URL containing message body	Enter the name of the HTML page containing the personalized content.
   Personalize direct mail per user	Select this check box to enable personalization for this direct mail campaign. Leave this check box unchecked to disable personalization for this direct mail campaign.
   Mail format	Select the format for this mail. The options are: Text - Formats the mail in ASCII format. MHTML - Formats the mail in multilingual HTML. MIME - Formats the mail with Multipurpose Internet Mail Extensions.

   
   
4. To save the direct mail campaign with personalization and return to the Campaign Manager screen, click on the toolbar.

   Note

   • To view your personalized pages, see Testing a Direct Mail Campaign.

The direct mail message will be sent with personalization.

See Also

Creating a Direct Mail Campaign

Testing a Direct Mail Campaign