Discounting Product Prices

You can apply discounts to individual products, all the products in a category, or you can create an expression to discount products that meet specific criteria. For example, you can create discounts to apply in the following situations:

• Price of product is greater than $20.00. This is a discount condition expression. Discount condition expressions are based on a product property.
  
  
• User buys 2. This is part of a required discount condition criteria.
  
  
• User clicks a discount ad on the Sports page. This is the click-required part of a discount.
  
  
• User is registered. This is a discount eligibility expression. Discount eligibility expressions are based on user profiles and context profiles.

You cannot apply multiple discounts to one product simultaneously. A customer can enjoy

To discount a product price, you create a discount campaign item. For information about discounting products, see Creating a Discount Campaign Item. For conceptual information about discounts, see Campaigns: Ads, Discounts, and Direct Mail.