Specifying the Ad Display

You perform two main steps to display an ad. These steps are:

• Sizing an Ad
  
  
• Setting Up an Ad Type

Sizing an Ad

Commerce Server 2000 includes a set of standard content sizes that you can apply to your ads. In addition, you can specify your own custom content sizes. Whether you want to apply a standard size or a custom size, use the following procedure to apply the size to an ad.

Note

• To specify custom content sizes, use the Reference Tables module. For information, see Specifying Content Sizes.

To size an ad

1. In Campaigns, click Campaign Manager.
   
   
2. In the Campaign Manager screen, select the ad campaign containing the ad you want to size, and then click on the toolbar.
   
   
3. In the Campaign Manager <Customer> <Campaign> <Ad Campaign Item>(ad ID: <number>) screen, in the Ad Display section, do the following:

   Use this	To do this
   Size	Select the ad size from the drop-down list.

   
   

You have specified the content size for the ad. You can now set up the ad type.

Setting Up an Ad Type

You may require a specific type of ad for your ad campaign. For example, you may want an ad that contains an image or you may want an ad that is text only.

To set up an ad type

To set up an image ad

To set up a text ad

To set up an HTML ad

To set up a non-clickable image ad

To set up a buy now ad

To set up a Windows Media Services ad

To set up a directional vignette ad

To set up an ad type

• In the Campaign Manager <Customer> <Campaign> <Ad Campaign Item>(ad ID: <number>) screen, in the Ad Display section, in the Type box, select the type of ad you want from the drop-down list.

  Note

  • Different boxes appear below the Type box depending on the type of ad you select. For more information on setting up your ad campaign display for a specific type of ad, see the remaining procedures in the "Specifying the Ad Display" section.

To set up an image ad

You link an ad image to the designated Web page(s) on which the ad is scheduled to appear. Users see the image when they visit the Web pages where the ad is displayed.

1. In the Campaign Manager <Customer> <Campaign> <Ad Campaign Item>(ad ID: <number>) screen, in the Ad Display section, do the following:

   Use this	To do this
   Size	Select the size of the ad you want.
   Type	Select Image.
   Image URL	Type the URL for the image that you want displayed in the ad.
   Click URL	Type the URL to which the displayed ad links.
   Alternate text	Type the alternate text that users see when graphics are not enabled on their computer.

   
   
2. To save the ad and remain on the Campaign Manager <Customer> <Campaign> <Ad Campaign Item>(ad ID: <number>) screen, click on the toolbar.

The ad is set up as an image ad and is saved with the campaign item.

To set up a text ad

A text ad is composed of text only. Users see the text when they visit the Web pages where the ad is displayed.

1. In the Campaign Manager <Customer> <Campaign> <Ad Campaign Item>(ad ID: <number>) screen, in the Ad Display section, do the following:

   Use this	To do this
   Size	Select the size of the ad you want.
   Type	Select Text.
   Text	Type the text that is to be displayed with the ad.
   Click URL	Type the URL to which the displayed ad links.

   
   
2. To save the ad and remain on the Campaign Manager <Customer> <Campaign> <Ad Campaign Item>(ad ID: <number>) screen, click on the toolbar.

The ad is set up as a text ad and is saved with the campaign item.

To set up an HTML ad

An HTML ad is composed of HTML code. Users see the resulting text when they visit the Web pages where the ad is displayed.

1. In the Campaign Manager <Customer> <Campaign> <Ad Campaign Item>(ad ID: <number>) screen, in the Ad Display section, do the following:

   Use this	To do this
   Size	Select the size of the ad you want.
   Type	Select HTML.
   HTML Text	Type the HTML text (in HTML format) that is to be displayed in the ad.

   
   
2. To save the ad and remain on the Campaign Manager <Customer> <Campaign> <Ad Campaign Item>(ad ID: <number>) screen, click on the toolbar.

The ad is set up as HTML ad and is saved with the campaign item.

To set up a non-clickable image ad

A non-clickable image ad is a graphical image that users see when they visit the Web pages where the ad is scheduled to appear. The ad is not linked to a Web page.

1. In the Campaign Manager <Customer> <Campaign> <Ad Campaign Item>(ad ID: <number>) screen, in the Ad Display section, do the following:

   Use this	To do this
   Size	Select the size of the ad you want.
   Type	Select Non-Clickable Image.
   Image URL	Type the URL for the image that you want displayed in the ad.
   Alternate Text	Type the alternate text that users see when graphics are not enabled on their computer.

   
   
2. To save the ad and remain on the Campaign Manager <Customer> <Campaign> <Ad Campaign Item>(ad ID: <number>) screen, click on the toolbar.

The ad is set up as a non-clickable image ad, and is saved with the campaign item.

To set up a buy now ad

Buy Now ads enable users to purchase goods from any Web page on the Internet. When a user clicks a product image, a dialog box appears prompting the user for shipping address and credit card information.

1. In the Campaign Manager <Customer> <Campaign> <Ad Campaign Item>(ad ID: <number>) screen, in the Ad Display section, do the following:

   Use this	To do this
   Size	Select the size of the ad you want.
   Type	Select Buy Now.
   Image URL	Type the URL for the image that is to be displayed in the ad.
   Click URL	Type the URL to which the displayed ad links.
   Alternate Text	Type the alternate text that the user sees if graphics are not enabled on their computer.
   Window Width	Enter the width of the ad in pixels.
   Window Height	Enter the height of the ad in pixels.

   
   
2. To save the ad and remain on the Campaign Manager <Customer> <Campaign> <Ad Campaign Item>(ad ID: <number>) screen, click on the toolbar.

The ad is set up as a buy now ad, and is saved with the campaign item.

To set up a Windows Media Services ad

A Windows Media Services ad displays high quality audio and video advertisements.

1. In the Campaign Manager <Customer> <Campaign> <Ad Campaign Item>(ad ID: <number>) screen, in the Ad Display section, do the following:

   Use this	To do this
   Size	Select the size of the ad you want.
   Type	Select Windows Media Services.
   Windows Media Services Advanced Streaming Format (ASF)	Type the Windows Media Services ASF for the ad.
   Click URL	Type the URL to which the displayed ad links.

   
   
2. To save the ad and remain on the Campaign Manager <Customer> <Campaign> <Ad Campaign Item>(ad ID: <number>) screen, click on the toolbar.

The ad is set up as a Windows Media Services ad, and is saved with the campaign item.

To set up a directional vignette ad

A vignette ad is composed of text that is displayed adjacent to the image where the ad is displayed.

1. In the Campaign Manager <Customer> <Campaign> <Ad Campaign Item>(ad ID: <number>) screen, in the Ad Display section, do the following:

   Use this	To do this
   Size	Select the size of the ad you want.
   Type	Select Left, Right, or Top Vignette. Left - places the ad to the left of the text Right - places the ad to the right of the text Top - places the ad above the text
   Image URL	Type the URL for the image that is to be displayed in the ad.
   Text	Type the text that is to be displayed adjacent to the ad.
   Click URL	Type the URL to which the displayed ad links.
   Alternate Text	Type the alternate text that users see if graphics are not enabled on their computer.

   
   
2. To save the ad and remain on the Campaign Manager <Customer> <Campaign> <Ad Campaign Item>(ad ID: <number>) screen, click on the toolbar.

The ad is set up as a directional vignette ad, and is saved with the campaign item.

See Also

Adding an Ad Campaign Item

Specifying Content Sizes

Previewing a Campaign Item

Publishing Campaign Changes on Your Web Site