Targeting an Ad or Discount

You can use the Campaign Expressions module to define what categories, products, or product properties you want to deliver to users who meet your target criteria. You use the Campaigns Expressions module to build expressions for targeting an ad or discount to groups of users.

You can build the following types of expressions:

• Catalog expressions. Define which categories, products, or product properties a discount applies to. For example, "if Book_Price is greater than $20.00, apply discount." After you create the catalog expression, you can target your discount campaigns to those products that match your campaign expressions criteria.
  
  
• Target expressions. Define which users you want to deliver ads or discounts to. For example, "if User is female, deliver ad for blue paint."
  
  
• Target groups. Combine several target expressions together, which enable you to target your ad and discount campaigns to groups of users that match your target expressions criteria. You can also use target expressions to target page groups on your Web site. After you have defined your target expressions, you can combine several expressions together to create target groups. For example, the expressions "if User is female", and "if User has purchased paint before", can be combined to create the target group "Female paint users." You can then deliver an ad or discount for wallpaper to the "Female paint users" group.

This section contains:

• Creating a Catalog Expression
  
  
• Creating a Target Expression
  
  
• Creating a Target Group