Advertising Reports

You use the Reports module to run reports to analyze advertising data.

Ad Placement

Ad Reach and Frequency per Day

Ad Reach and Frequency per Campaign Item

Ad Reach and Frequency per Campaign

Campaign Item Summary

Campaign Event Summary

Ad Placement (Dynamic)

Use the Ad Placement report to review how effectively ads have been placed on your site. This report displays a summary of campaign activity by location on your site. This report collects data only for closed visits.

The following table lists the measures and dimensions that this report contains.

Measures Dimensions
Count Events Campaign
Events
Page Group
Site

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Ad Reach and Frequency per Day (Dynamic)

Use the Ad Reach and Frequency per Day report to review the behavior of users in relation to campaign items on your site. This report displays the activity of unique users per day for each campaign item. This report provides data only for closed visits.

The following table lists the measures and dimensions that this report contains.

Measures Dimensions
Events
Frequency
Reach
Campaign
Date
Distinct Users
Event
Site

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Ad Reach and Frequency per Campaign Item (Dynamic)

Use the Ad Reach and Frequency per Campaign Item report to review the behavior of users in relation to campaign items over time. This report displays the activity of unique users per day for each campaign item over time. This report provides data only for closed visits.

The following table lists the measures and dimensions that this report contains.

Measures Dimensions
Events
Frequency
Reach
Campaign
CampaignItem
Date
DistinctUsers
Event
Site

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Ad Reach and Frequency per Campaign (Dynamic)

Use the Ad Reach and Frequency per Campaign report to review the behavior of users in relation to campaigns. This report displays the activity of unique users per day for each campaign over time. This report provides data only for closed visits.

The following table lists the measures and dimensions that this report contains.

Measures Dimensions
Events
Frequency
Reach
Campaign
DistinctUsers
Event
Site

Return to Advertising Reports

Campaign Item Summary (Dynamic)

Use the Campaign Item Summary report to review the effectiveness of campaigns on your site. This report displays a summary of activity by campaign item on your site. This report provides data only for closed visits.

This report displays a summary of campaign activity on your site. The following table lists the measures and dimensions that this report contains.

Measures Dimensions
% Click Thru
Ad Requests Remaining
Clicks
ReachRequests
Yield
Advertiser
Campaign
Campaign Item
Reach
Site

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Campaign Event Summary (Dynamic)

Use the Campaign Event Summary report to review the effectiveness of campaigns on your site. This report displays a summary of campaign event activity on your site. This report collects data only for closed visits.

The following table lists the measures and dimensions that this report contains.

Measures Dimensions
Count Events Advertiser
Event
Site

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See Also

About Analysis

Commerce Server Reports

Setting Up Business Analytics

Finding Reports

Running Reports

Viewing Dynamic Reports

Viewing Static Reports

Printing Reports

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