Workflow for Campaign Management

The following figure illustrates a sample scenario for creating, managing, analyzing, and targeting campaigns.

Top level campaign workflow
Reference Tables
Campaign Manager
Analysis
Campaign Manager
Campaign Expressions Target Group
List Manager


  1. In the Reference Tables module, you specify your content sizes, and add industry codes and page groups. Only perform this step if you need to add or change the tables provided by your site developer.

  2. In the Campaign Manager module, create a new customer (such as Arbor Shoes), and create a campaign (such as Fall Season Sale), and then add a discount campaign item (such as Member Discount).

  3. In the Campaigns Expressions module, create a target expression to specify the users you want to deliver the discount to.

  4. In the Campaign Manager module, run a report to analyze the effectiveness of your ad campaign.

  5. In the List Manager module, import the campaign report into List Manager.

  6. In the Campaign Manager module, use the list to run a direct mail job to target your users more successfully.

See Also

About Campaigns

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